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Opportunity Analysis Process and Criteria

According to “Identifying and Exploiting the Right Entrepreneurial Opportunity for You” by Howard H. Stevenson and Shirley M. Spence, correctly assessing an opportunity involves two different analyses: 1) Business Analysis 2) Personal Analysis The reasoning is that accounting for business and personal factors will prevent us from rushing into pursuing a flawed business or creating

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Where are the opportunities, and how do I capitalize on them?

The entrepreneurial approach in this matter is superior to the administrator process. Entrepreneurs are able to find opportunities faster and capitalize on them more successfully than administrators. Where are the opportunities? Opportunities are generated from external changes in the market. Therefore, entrepreneurs are constantly attuned to environmental changes that may suggest a favorable chance. Entrepreneurs

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